Tai holds a Bachelor of Science in Manufacturing Engineering and certifications in Professional Repair and Shop Operation, Advanced Wheel Building, and Suspension Technology from the United Bicycle Institute. Tai is also a F.I.S.T. certified bike fitter.
Tai Williams, Chief Zealot
After 20+ years as a medical engineer and start-up executive, Tai decided to pursue his passion for bicycles and create a company for those who subscribe to his unapologetic obsession with high performance and mechanical precision. The company began in 2016 as a mobile bike service and within 18 months, the business grew to offer more of what his followers wanted: more products, service, and a place for cycling fanatics hang out.