Tai holds a Bachelor of Science in Manufacturing Engineering and certifications in Professional Repair and Shop Operation, Advanced Wheel Building, and Suspension Technology from the United Bicycle Institute. Tai is also a F.I.S.T. certified bike fitter.
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STORY
Tai Williams, Chief Zealot
After 20+ years as a medical engineer and start-up executive, Tai decided to pursue his passion for bicycles and create a company for those who subscribe to his unapologetic obsession with high performance and mechanical precision. The company began in 2016 as a mobile bike service and within 18 months, the business grew to offer more of what his followers wanted: more products, service, and a place for cycling fanatics hang out.
DIMAS PINO
Director of B&B
We will let you take a guess at his title, but on a daily basis, Dimas serves as the indispensable operations manager who handles everything from sales and services to bike fitting.
MORGAN SEGAL
Director of B.S. (Bike Style)
Aside from being the shop's photographer extraordinaire and social media manager, Morgan is the resident bike aesthetic expert. Uncertain about the stem height? Just ask Morgan.
JONATHAN SMITH
Chief Velo Officer